Content / Marketing Strategist
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About FUSE
FUSE is a breakthrough company in the insurance industry. We provide one app for various insurance
product types from numerous well-known and trusted insurance companies. We have expanded our business not only in Indonesia but also in Thailand and Vietnam. While we are planning on an even bigger expansion to grab markets from other Southeast Asia countries.
FUSE is committed not only to make insurance easily available for everyone but also to spread awareness about the importance of having financial plans and protection through insurance.
Responsibilities
Market-Specific Content Strategy
Localize and execute brand positioning strategy for Thai consumers’ behavior, cultural nuances, and insurance awareness levels.
Define content pillars, brand messaging, and storytelling frameworks for both B2C and partner/agent audiences.
Coordinate ATL/BTL campaigns, including PR, on-ground, and partnerships
Collaborate with local PR and creative agencies for execution
Plan and run influencer/KOL campaigns aligned with product priorities
Audience & Insight Research
Deeply understand Thai customer segments—motorbike riders, urban millennials, families, health-conscious groups, and insurance-averse customers.
Analyze behavioural data, search trends, social conversations, and competitive content.
Use insights to craft angles that address trust concerns, claims anxiety, and product complexity.
Cross-functional Collaboration
Work with regional team to align on product, campaign, and reporting roadmap
Act as the bridge between regional marketing team and local execution
Provide local insights to improve messaging, creative, and media targeting
Qualifications
3–5 years experience in content strategy, content marketing, copywriting, or brand communications
Experience in insurance, fintech, financial services, comparison platforms, or regulated industries is a strong advantage
Familiarity with creative production, influencer outreach, or local event execution
Strong understanding of full-funnel marketing and user journey metrics
Excellent communication skills in Thai and English
Hands-on attitude, flexible, and comfortable working with agencies and central teams
Familiarity with Thai consumer behavior and cultural nuances
Prior experience in tech, insurance, fintech, or e-commerce preferred
- Department
- Growth and Marketing
- Locations
- Bangkok
About FUSE
FUSE is an insurtech platform that connects various insurance products from many insurance companies with multiple distribution means, channels, or partners. We deploy the latest cutting edge technology to make insurance easy and affordable for anyone. Our platform support primarily 3 business models, namely Business-To-Agents/Brokers (B2A), Business-To-Customers (B2C), as well as Micro Insurance (B2B2C).
Our FUSE Pro App is tailor-made for B2A business. This App enables anyone to become an independent insurance consultant to act like an expert; to instantly curate the most suitable and best insurance products for their customers. Our B2B2C model support digital small ticket size insurance products, making insurance affordable for everyone.
FUSE is trusted by channel partners such as Tokopedia, Grab, 30+ insurance companies, along with 100,000+ registered partners. FUSE currently generates more than 2.5 million insurance policies each month.
We have more than 400 teammates, with 24 branches, across 4 countries, we strive to be the #1 insurtech platform in SEA and make insurance available for everyone in the region.