We are currently building the #1 Insurtech in Southeast Asia that helps people to reach insurance in the most efficient way. Therefore we need talent with great potential like you to join this growing organization, learning the right skills and also building great teams to reach our goals. 

Responsibilities
Core Responsibilities:
1. Localized customer acquisition strategy execution
Develop and implement online and offline marketing plans for Southeast Asian countries .
2. Omnichannel operation and optimization
Leading online channel management:Responsible for advertising placement and optimization on platforms such as Facebook and Google Ads;
Build a localized content matrix to guide local market personnel in producing Indonesian/Thai blogs and short videos, and increase the proportion of SEO organic traffic.
Assist in offline event planning:Offline strategy guidance
3. KOL and cross industry cooperation expansion
Develop local health and insurance KOL resources in Southeast Asia, sign promotion agreements, monitor content effectiveness, and optimize cooperation models.
4. Data monitoring and effectiveness review
Monitor Google Analytics and advertising platform data daily, generate the "Southeast Asian Market Customer Acquisition Daily", and adjust advertising strategies in a timely manner (such as suspending ad groups with ROI below 1.2);
Monthly output of marketing effectiveness report, analyzing conversion rates of various channels (such as TikTok short drama conversion rate vs. SEM), and proposing optimization suggestions.
5. Compliance and cultural adaptation
Ensure that marketing content complies with regulations in Southeast Asian countries and avoids cultural sensitive elements;
Assist the localization team in adjusting language and enhancing user trust.

Qualifications
Experience background
More than 5 years of overseas marketing experience, more than 3 years of practical experience in the field of Internet insurance, cross-border e-commerce or financial technology, and work experience in local insurance platforms in Southeast Asia (such as PolicyStreet, Blink) is preferred;
Successfully led a single country marketing project, data case needs to be provided.
Core competencies
Channel operation: Proficient in Southeast Asian social media advertising placement (such as TikTok Ads bidding strategy), offline promotion execution, familiar with the combination of "KOL sales+agency commission" strategy;
Localization awareness: understanding the rules, user habits, and religious and cultural characteristics of insurance markets in Southeast Asia and other countries;
Data analysis: Able to use Excel/BI tools to analyze marketing data, and have optimized landing page conversion rates through A/B testing.

language and communication
Fluent in English (able to independently write English plans), with a basic understanding of Indonesian, Thai, or Vietnamese conversations preferred;
Ability to communicate efficiently with local teams in Southeast Asia, with priority given to those who can be stationed in Southeast Asia.

About FUSE

Fuse is a breakthrough company in the insurance industry. We provide one app for various insurance product types from numerous well-known and trusted insurance companies. We have expanded our business not only in Indonesia but also China and Vietnam, and are planning on an even bigger expansion to grab markets from other Southeast Asia countries.

Our vision is to deploy the latest cutting-edge technology that enables everyone to buy, claim, or sell all kinds of insurances easily and instantly.

Our mission is to be an insurance technology/platform partner that allows all online/offline channel partners to sell multiple insurance products from multiple insurance companies online in real-time.

Fuse is committed not only to make insurance easily available for everyone but also to spread awareness about the importance of having financial plans and protection through insurance.

More about FUSE

FUSE Group LinkedIn

Instagram @lifeatfuse